Innovation & Creativity. Media & Strategy.

We develop and execute marketing strategies for a networked world.

Our team is different: We bring both world-class subject matter experts as well as deep business growth expertise; we’ve launched over a dozen companies and created a combined market cap of over $2 billion.

Our process is simple: We work with you to understand your business, your needs and your goals. We do our research and develop an online landscape analysis. We use that to build a strategy. We execute. We measure and adjust. Rinse and repeat.

Our scope is broad:

We are industry agnostic. We’ve worked across diverse industries — from banking to cosmetics to entertainment.

We also work with other agencies, from PR to advertising to creative. We help integrate social strategy into proposals and execution, as well as how to integrate social as a product offering.

We are particularly adept at navigating the social media landscape and building bridges between the online & offline. If it’s about content and communication…we can do it. For example, we have applied our expertise in:

  • Developing and executing social media / internet strategy.
  • Generating extensive coverage in leading national press with online and traditional public relations.
  • Building interactive websites and online communities.
  • Establishing innovative corporate partnerships, e.g., corporate social responsibility (CSR) projects.
  • Developing and running live events with associated online communities
  • Directing international environmental and social campaigns.
  • In the context of social media, we help people figure out what to do online. We help with the big picture, defining goals and strategies and then we help get things done.

Please contact us to discuss how we can help.

RECENT PROJECT HIGHLIGHT:

SOCIAL MEDIA WEEK.  The New Agency presented Social Media Week Los Angeles and the Twelethon, a fundraiser on behalf of Inner-City Arts. It was a week full of diverse events across the city.

The LA Weekly ran several full page ads leading up to the conference. This one gives a great visual overview of the depth and breadth of the week’s schedule of events.

Social Media Week - The New Agency

Here’s some examples of PR Buzz we generated: