Posts Tagged ‘video’

Social video is video worth sharing. Christopher Lockwood writes a short, but compelling piece, on how video is THE compelling medium. “…video is entertainment AND news AND education AND, AND. In 2013, social video has become the most powerful way

continue reading this post →


Although this article on ClickZ doesn’t make clear distinctions between social video (earned media) and paid, there are some interesting stats, for example: 43 percent of online ads feature video. Over 14 percent of viewers interact with video ads. That

continue reading this post →


When brands ask about what kind of video or content they ‘should’ create to achieve the holy land of ‘going viral,’ I often suggest that they use their own experience to guide their thinking. “What do you share?” “What do

continue reading this post →


I like when brands poke fun at advertising…there’s honesty in being self-deprecating. Nice work done by the Zambezi guys in LA.


A beautiful example of a brand narrative. This is so worth watching all the way through. This is about as good as it gets when telling the history behind a brand. Johnnie Walker and BBH London worked with Scottish actor

continue reading this post →


From ‘Ukraine’s Got Talent,’ an unlikely source of pure inspiration. An unbelievably powerful representation of the tens of millions of Ukrainains who died in WWII.


When you’re feeling sad and blue…like the world might end…this is a bit refreshing.