Posts Tagged ‘Social Media’

My colleague Dr. Natalie Petouhoff working in collaboration Evolve Capital, Inc. conducted a very interesting on study on brands, engagement and Twitter. Nestivity created the very cool infographic below. Here’s their review, (LINK). Mark Fidelman at Forbes picked it up

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When brands ask about what kind of video or content they ‘should’ create to achieve the holy land of ‘going viral,’ I often suggest that they use their own experience to guide their thinking. “What do you share?” “What do

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I recently sat down with a small company who wanted to build a solid foundation for their social media activities. As a way to get started, I asked them a bunch of questions to get started. These had little to

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This is an interesting white paper recently released by Adobe Digital Index. They do a short but thorough job explaining the challenges with attributing website traffic to social media efforts. There are some good stats and explanation of First and

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Bacardi recently hosted events in NY and Vegas where they created experiences based on the online preferences of their fans. All aspects of the events, ‘Like It Live, Like It Together,’  were decided entirely by the brand’s online Facebook following.

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I had a chance to meet Simon Mainwaring a couple of weeks ago and I was inspired by his vision for how brands can harness the power of social media for social good. His new book is called We First:

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I suppose the Titanium Grand Prize at Cannes is a big deal…The video captures the essence of the campaign and the description below fills in the details. Nice inspiration for thinking big. Description: UNIQLO was seeking an innovative way to

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It’s ironic that so many social media experts, agencies, etc., have a tough time keeping up with their own social media efforts. It’s like a doctor who smokes. Does the fact that he doesn’t practice what he preaches mean he’s

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Need I say more. Both of these are brilliant presentations. Watch in full screen mode. What the F**K is Social Media: One Year Later View more presentations from Marta Kagan. What The F**K is Social Media? View more presentations from

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My brother asked me, “what are the 3 best things you’ve read about digital culture or the internet recently?” Hmmm. Here’s what came to mind: Mark Suster on, “The Power of Twitter in Information Discovery.” Mark seems to live and

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