Bacardi recently hosted events in NY and Vegas where they created experiences based on the online preferences of their fans. All aspects of the events, ‘Like It Live, Like It Together,’ were decided entirely by the brand’s online Facebook following.
Posts Tagged ‘Social Media’
I recently sat down with a small company who wanted to build a solid foundation for their social media activities. As a way to get started, I asked them a bunch of questions to get started. These had little to
I had a chance to meet Simon Mainwaring a couple of weeks ago and I was inspired by his vision for how brands can harness the power of social media for social good. His new book is called We First:
I suppose the Titanium Grand Prize at Cannes is a big deal…The video captures the essence of the campaign and the description below fills in the details. Nice inspiration for thinking big. Description: UNIQLO was seeking an innovative way to
Social Media Basics
4 Apr 2011 in Social Media
It’s ironic that so many social media experts, agencies, etc., have a tough time keeping up with their own social media efforts. It’s like a doctor who smokes. Does the fact that he doesn’t practice what he preaches mean he’s
Need I say more. Both of these are brilliant presentations. Watch in full screen mode. What the F**K is Social Media: One Year Later View more presentations from Marta Kagan. What The F**K is Social Media? View more presentations from
2010 Web, Marketing & Social Reads
31 Dec 2010 in Just Good Stuff, Social Media
My brother asked me, “what are the 3 best things you’ve read about digital culture or the internet recently?” Hmmm. Here’s what came to mind: Mark Suster on, “The Power of Twitter in Information Discovery.” Mark seems to live and
Social Media Week Los Angeles…A First Look Back
28 Sep 2010 in Social Media
The New Agency is grateful to have been given the opportunity to produce Social Media Week Los Angeles. After a week full of over 70 events, we’re getting so much positive feedback that all of the hard work seems less…hard.
We are proud to announce that we are taking responsibility as city organizer for Social Media Week Los Angeles. Social Media Week is a “distributed global conference” with multiple events happening around Los Angeles and the world from September 20-24.
Man (my cousin) lands job with $6 Google campaign
18 May 2010 in Just Good Stuff
I am happy to do my part to promote and memorialize the celebrity my cousin is enjoying with his simple, yet brilliant, ploy to get a job with one of NYC’s top creative agency. If you haven’t heard how he
