Posts Tagged ‘roi’

This is an interesting white paper recently released by Adobe Digital Index. They do a short but thorough job explaining the challenges with attributing website traffic to social media efforts. There are some good stats and explanation of First and

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The ROI of social media…ahhh…the question…The right brain wishes it would go away. “Don’t you just get it? It’s all about relationships!!!” The left brain demands a clear business case and explanation through the lens for ROI. Although the questions

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