Posts Tagged ‘facebook’

It’s not a new study, but it’s findings about what makes online campaigns effective are still interesting and relevant. From driving retail purchase to overall branding, what drives success? Here’s what Facebook and Datalogix had to say: Impressions create value.

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I like infographics…We hear a lot about mommy bloggers, but not as much about moms. Some cool stats from Nielsen…I guess they got the data digitally, not from little boxes on TVs.


There’s a lot of buzz about Facebook’s roll out of timelines for brands. ReadWriteWeb has a good write up here. Also, the good folks at Direct Message Labs sent out an email today describing the new Facebook page timelines for

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My buddy Rob Reed over at MomentFeed just released the The SoLoMo Manifesto (or just about everything marketers need to know about the convergence of social, local, and mobile). You can download the whitepaper here, SoLoMo. Rob is an uber-smart

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Some good info about how Facebook’s changes announced at f8 Facebook will affect the visibility of brands and the engagement users have with brands. Here are some key elements to keep in mind. Timeline Facebook released an entirely new perspective

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Bacardi recently hosted events in NY and Vegas where they created experiences based on the online preferences of their fans. All aspects of the events, ‘Like It Live, Like It Together,’  were decided entirely by the brand’s online Facebook following.

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The ROI of social media…ahhh…the question…The right brain wishes it would go away. “Don’t you just get it? It’s all about relationships!!!” The left brain demands a clear business case and explanation through the lens for ROI. Although the questions

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Need I say more. Both of these are brilliant presentations. Watch in full screen mode. What the F**K is Social Media: One Year Later View more presentations from Marta Kagan. What The F**K is Social Media? View more presentations from

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