Innovation & Creativity. Media & Strategy. 

Across diverse industries — from banking to cosmetics to entertainment — I’ve applied my expertise in,

• Developing and executing social media / internet strategy.
• Generating extensive coverage in leading national press with online and traditional public relations.
• Establishing innovative corporate partnerships, e.g., corporate social responsibility (CSR) projects.
• Developing and running live events with associated online communities, e.g., entrepreneurial exchanges.
• Directing international environmental and social campaigns.

In the context of social media, I help people figure out what to do online. I help with the big picture, by defining goals and strategies and I help get things done.

For over 5 years, with ADVANTA Bank, I built an Innovation Team and then created, launched and promoted four consumer facing brands,

• boblive, a series of ‘open mic nights for entrepreneurs’
• ideablob.com, an award winning online community for entrepreneurial ideas (200,000 registered users)
• KivaB4B, a unique cause marketing partnership with Kiva.org
• BizEquity.com, a small business valuation service

The New Agency Press Generator

Some examples of hot press I’ve generated

Recent Projects and Clients