• The modern mom market is 82.5 million women strong with $2.4 trillion spending power
• Moms watch 38% more online video during the day
• 65% of moms spend more on their kids than themselves, and 68%will make unplanned purchases based on a child’s request
• Moms are frugal with their dollars and savvy with saving, but are willing to splurge on things like at-home beauty treatments

You can download a copy of the report for free here.

Channel Factory is a holistic social video solution that helps brands unlock YouTube with a suite of media and audience development technologies including:

(a) View IQ: maximizing earned media by engaging viewers from targeted audiences across its diverse network of mobile, social game, desktop, social influencer, and editorial publishers

(b) Stats IQ: providing Heavy Data, Analytics and Results Forecasting

(c) Channel IQ: Building and managing YouTube Channels.

The web and social media and now YouTube…It’s all a big interlocking media puzzle. The increasing importance of social video for brands is undeniable and YouTube is the most important place to focus. Not surprisingly, it’s a bit like the wild west out there. Brands know they need to have a presence on the second largest search engine in the world (first for those under 18), but not only is it unfamiliar territory, there are real risks and plenty of shady practices. Working with vendors that utilize bots and click farms can get you brand’s channel shut down. Finding a safe and reputable partner is key.

Channel Factory is trusted by global brands, agencies, entertainment studios and networks as their ‘go-to agency’ for YouTube safe video promotion and channel management. Channel Factory’s process is straightforward and consistently successful. They engage targeted audiences with guaranteed results and are extremely effective at making videos “go viral” by maximizing the ratio of earned / free views to paid / guaranteed views.

Channel Factory works with large and small brands, including nearly 150 Fortune 500 brands and 85 agencies worldwide, e.g., OMD, MediaCom, ZenithOptimedia, and Nestle. Founded in 2010, Channel Factory is based in Los Angeles with offices in NYC, San Francisco, Chicago and London.

For small campaigns, check out ViewIQ.com, the self-serve platform to get targeted YouTube views for as low as $10. Use code “ErickB” and get 5% off your order.

• 43 percent of online ads feature video.
• Over 14 percent of viewers interact with video ads. That figure shows a 50 percent growth from the Q3 2012.
• “Interestingly, the length of the video doesn’t have a significant effect on the performance, as users typically drop off in the first couple of seconds or tend to watch the video until the end if it proves interesting enough”
• A majority of online video is under one minute in length. The average online video is 45 seconds long. About 46 percent of online video was also reported to be less than 30 seconds in length.

His recent post about what being a Chief Innovation Officer is worth the quick read. Here are the primary elements he illustrates:

Embrace new technologies

Educate and inform

Change processes and environment

Encourage experimentation

Focus on growth

Here’s the link to the full post

This post by Brafton, “The Three Biggest Reasons to Use Video for Social Media,” provides some great overview info, as well as some eye-opening stats, about the importance of social video. Brafton says, “As marketers develop initiatives for 2013, video shared with social users should be a priority.” I couldn’t agree more.

Here’s a few stats:

• By 2016, web video is expected to make up over 55 percent of traffic.
• Video is pervasive – the average viewer watched 1,182 minutes of video in the month of November, 2012.
• 84 percent of viewers report that they watch online videos vs eighty-three percent who say they watch content on TV.

Too often, brands are thinking about how to be successful with social media without thinking enough about what kind of content they can provide for the customers to both engage with and share. If content is king, video is queen!

Video ad spend is expected to top $3 billion this year, a 52 percent increase from 2011! With about 169 million eyeballs each month, most brands, agencies and ad networks are bullish on online video advertising, with 96 percent of them increasing their spend an average of 23 percent in 2012.

Click on the infographic for full screen.

I’m pasting the entire press release from Comscore below. A bunch of interesting stats in there.

comScore Releases June 2012 U.S. Online Video Rankings

Google Sites, BrightRoll and Hulu in Tight Three-Way Race Atop Video Ad Rankings

RESTON, VA, July 18, 2012 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that more than 180 million U.S. Internet users watched 33 billion online content videos in June. Video advertising reached another all-time high in June as 11 billion video ads were viewed.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in June with 154.5 million unique viewers, followed by Yahoo! Sites with 51.5 million, Facebook.com with 49 million, VEVO with 46.2 million and Viacom Digital with 38.9 million. Vimeo moved into the top 10 ranking for the first time at #10 with 21.4 million viewers. Nearly 33 billion video content views occurred during the month, with Google Sites generating the highest number at 18.3 billion, followed by Yahoo! Sites with 717.8 million. Google Sites had the highest average engagement among the top ten properties.

*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream.

Top 10 Video Ad Properties by Video Ads Viewed

Online video advertising had another record-breaking month in June with 11 billion total video ad streams as each of the top 5 video ad properties delivered more than 1-billion video ads. Google Sites ranked first with 1.41 billion ads, followed by BrightRoll Video Network with nearly 1.39 billion, Hulu with 1.33 billion, Adap.tv with 1.15 billion and TubeMogul Video Ad Platform with 1.04 billion. Time spent watching video ads totaled 4.6 billion minutes, with BrightRoll Video Network delivering the highest duration of video ads at 805 million minutes. Video ads reached 53 percent of the total U.S. population an average of 68 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 52, while ESPN delivered an average of 34 ads per viewer.

*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
**Indicates video ad network
†Indicates video ad exchange

Top 10 YouTube Partner Channels by Unique Viewers

The June 2012 YouTube partner data revealed that video music channels VEVO (45.1 million viewers) and Warner Music (26.1 million viewers) maintained the top two positions. Gaming channel Machinima ranked third with 23.6 million viewers, followed by Maker Studios with 21.2 million and FullScreen with 16.2 million. Among the top 10 YouTube partners, Machinima demonstrated the highest engagement (76 minutes per viewer) followed by VEVO (50 minutes per viewer). VEVO streamed the most videos (567 million), followed by Machinima (447 million).

*YouTube Partner Reporting based on online video content viewing and does not include claimed user-generated content

Other notable findings from June 2012 include:

• 84.8 percent of the U.S. Internet audience viewed online video.
• The duration of the average online content video was 6.8 minutes, while the average online video ad was 0.4 minutes.
• Video ads accounted for 25 percent of all videos viewed and 2 percent of all minutes spent viewing video online.