Rob is an uber-smart marketing/analytics guru. From his site, “The MomentFeed location-based marketing platform is a global analytics, campaign management, and social CRM service for companies with 20+ locations to manage. MomentFeed allows companies to monitor, measure, and optimize location-based campaign performance via Foursquare, Facebook, and Twitter, together with their own branded applications, across hundreds or thousands of locations.”

As they say on the world wide web…WTF!?

This is a great infographic from BuySellAds.com that tells the story of the divide between consumers loving the deals, but the businesses…not so much.

“The idea being that our advertising savvy plus their funny equals videos that don’t just get laughs, but sell products”

Combining great content with our distribution platform partner, we can guarantee front page YouTube placement for less money than we’re comfortable mentioning here.

“Creative capabilities include piece meal assignments right up to creating entire campaigns from concept through execution and delivery.”

Check it out (LINK HERE)

Timeline
Facebook released an entirely new perspective on a user’s social profile call Timeline (https://www.facebook.com/about/timeline). Timeline is fundamentally a catalogue of the user’s whole life (at least as he may have uploaded it to Facebook) curated by the user. Users choose a cover photo and highlight life events (e.g, birth of a child, marriage, etc.) to tell their story. To make the whole timeline manageable, Facebook condenses the information that is displayed in the user’s Timline the further back in time you scroll.

What is most meaningful for marketers is that users can connect applications to their Timelines. Once connected, an app automatically loads information and actions into a user’s Timeline. The actions can be any verb and noun combination – listening to music, cooking a recipe – that the brand establishes for its apps. If it meets relevancy criteria (see GraphRank below) the auto-inserted information appears in the Ticker of the user’s friends. The insertion continues forever or until the user actively stops it – which is great for brands!. Important events also appear in the user’s News Feed. The Ticker drives social discovery of your app, and your brand, by the user’s friends.

GraphRank
For marketers, application and brand discovery have always been a problem on Facebook. To help solve the discovery issue, in addition to the compelling solution of the Timeline and the Ticker, Facebook has built a relevance filter called GraphRank. GraphRank promotes information based on the amount a user and his/her friends interact with an application and its content. More interaction – greater visibility, For marketers, this ups the ante to create and deliver applications and content that users want to, and do, regularly engage.

The above italics are quoted from Direct Message Lab‘s email newsletter. Nice write up!

Here are 12 compelling facts about B2B and social media, a huge area for exploration and understanding.

1. [FACT] B2B companies that blog generate 67% more leads/month than those who do not. (Source)

2. [FACT] 69% of B2B marketers are shifting their budgets toward social media. (Source)

3. [FACT] B2B companies that blog more than 4x/week see the biggest increase in traffic and leads, according to @HubSpot (Source)

4. [FACT] 51% of B2B marketers plan to increase their spend on content marketing, per @MarketingProfs (Source)

5. [FACT] 86% of #B2B companies are using #socialmedia (Source)

6. [FACT] Top use of B2B social media is for thought leadership at 60%, per @btobmagazine (Source)

7. [FACT] B2B companies are more likely to use Twitter than B2C companies: 75% vs 49%, per @businessdotcom (Source)

8. [FACT] 41% of B2B companies are acquiring customers through Facebook. (Source)

9. [FACT] 39% of B2B marketers say blogging is their most valuable content asset, per @eMarketer (Source)

10. [FACT] 60% of B2B marketers cite thought leadership as #1 reason to use social media, per @btobmagazine (Source)

11. [FACT] Social media helps B2B marketers improve search results (Source)

12. [FACT] B2B #socialmedia spending set to explode to $54M over next 5 years per @Forrester (Source)

This article originally appeared on PWB Marketing Blog and then Business 2 Community

All aspects of the events, ‘Like It Live, Like It Together,’  were decided entirely by the brand’s online Facebook following. The fans voted with Facebook ‘likes’ for their favorite cocktails, music acts, foods, leisure activities and forms of entertainment. For example, a blog entry about the event notes how the Bacardi Facebook tab asked its users whether they preferred old school or newer video games. As old school video games received the most ‘likes’, the brand unveiled a large arcade with retro games such as Pac-Man at the following event. Tickets for the parties could be won through a competition, whereby entrants were required to write on the Bacardi Facebook tab about the three best experiences they have ever had with friends.

Bacardi’s approach is a great example of rewarding a pre-existing loyal fanbase.

About Them:
What are you talking about when not talking about yourself? What conversation are you inspiring and in what conversations are you participating?

About You:
What do you stand for? What’s your story? How are you telling your story?

Interacting:
In what ways are you interacting with influential individuals and communities?

Sharing:
What are your social objects, i.e., what are you hoping people will talk about/share in relation to FF?  How easy is it for people to share these social objects?

Strategizing:
How are you thinking holistically about social media? About how it integrates with branding, SEO, messaging and other promo?

Executing:
How are you creating content, engaging, researching, experimenting with different platforms/tools/technologies?

Measuring:
How are you analyzing and adjusting?

Stage One: A Third Pillar of Social Change

We First looks to a new partnership between brands and consumers connected by social technology. For their part, brands get to enjoy the goodwill, loyalty and profits that result when they engage with consumers in ways that are meaningful to them. And they also suffer damage to their reputation by consumers using social media when they don’t act in socially responsible ways. For their part, consumers enjoy the benefits of corporate social responsibility initiatives, cause marketing, and the integration of purpose into for-profit business strategies and models of companies that together help build a better world. On the strength of this partnership, brands and consumers form a third pillar of social change in addition to government and philanthropy.

Stage Two: Contributory Consumption

Build on inspiring concepts like 1% for the Planet, Product(RED) and SocialVest, We First introduces the concept of contributory consumption. The idea is simple: a small proportion of every dollar spent on a product or service should go towards being a contribution to a pressing social issue.

Yet We First extends this concept across five levels. The first is retail and includes the billions of purchases that are made each day around the world. The second is credit cards transactions that also number in the billions every day. The third is mobile purchases, which are rising dramatically, and the fourth is e-commerce as people increasingly make their purchases online. The final level, and perhaps the most exciting, is social gaming in which people buy virtual goods to use in their games, a small portion of which serves as a contribution to a social issue.

Stage Three: The Global Brand Initiative

The third stage looks to the creation of a federation of brands called the Global Brand Initiative dedicated towards sustainable and large-scale social change. As an extension of the shift we already seeing in today’s marketplace with more brands and consumers acting in socially responsible ways, the GBI looks to engage the entire private sector in the same way. Small, medium and multi-national brands would bring their expertise, leadership, training capacities, intellectual property, R&D, and bricks and mortar infrastructure to bear on the most pressing problems challenging our planet. In short, it’s designed to bring the best of the private sector into the social change space without also inviting its worst excesses.

Seen together, a third pillar of social change comprised of brands and consumers, along with the concept of contributory consumption, and the foundation of the Global Brand Initiative, represent the foundation of an incredibly exciting new vision for the role of the private sector that would allow us to build our businesses and profits and dramatically scale social change. We First helps us better understanding the future of business, branding, and social technologies. It is realistic, practical and I highly recommend clicking here to order your copy now and sharing the link with as many people as you can. This is a book that business and the world needs now more than ever.

You can order We First here, join the We First Facebook community here and follow Simon Mainwaring @simonmainwaring.

Congratulations Simon and best of luck!

But none of these details matter. The point of this post is about the power of Google to affect your online reputation. This “guy” has flamed Norman and Ellen online, writing a blog post telling the world about how Norman and Ellen have cheated him and stolen from him. He’s Tweeted about it and as of the writing of this post, his defamatory content claims four out of the five top spots in Google Search. Regardless of the facts, anyone searching for Norman Powell TV Producer will see these headlines and seeds of doubt about Norman’s character will have been planted. His reputation, impeccable over decades in a tough industry, has been jeopardized.

Ellen asked me if Google would remove the posts. Alas, if it were so easy…I did explain, however, that you can fight this in the digital arena by creating content that buries the crap. So, this is my contribution to Norman and “Ellen Levine TV Producer” reclaiming their first page of Google’s search results.

I’ll be asking some people to re-post this (i.e., either write a similar blog post which includes the headline “TV Producer Norman Powell” or just copy and paste this one) and Tweet it using the headline. Feel free to help…Norman and Ellen deserve it.

* I’ll be updating this regularly, but I’m amazed at how fast Google indexed this and another post on the Media Needle site. Within two hours, this post claimed the number 2 spot on Google search and Media Needle claimed number 5.

I’m also interested to know of any great case studies in online reputation damage control. Please leave any links in the comments section.