The ‘Social Media’ Category

My colleague Dr. Natalie Petouhoff working in collaboration Evolve Capital, Inc. conducted a very interesting on study on brands, engagement and Twitter. Nestivity created the very cool infographic below. Here’s their review, (LINK). Mark Fidelman at Forbes picked it up

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When brands ask about what kind of video or content they ‘should’ create to achieve the holy land of ‘going viral,’ I often suggest that they use their own experience to guide their thinking. “What do you share?” “What do

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I recently sat down with a small company who wanted to build a solid foundation for their social media activities. As a way to get started, I asked them a bunch of questions to get started. These had little to

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This is an interesting white paper recently released by Adobe Digital Index. They do a short but thorough job explaining the challenges with attributing website traffic to social media efforts. There are some good stats and explanation of First and

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A fun new buzz word to add to the mix! “Content Marketing” The basic premise is simple…provide good content to your customers, your community, your tribe…and they will be grateful and love you…and maybe even promote your product(s) or business

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“86% of B2B companies are using social media to generate leads, connect with customers, and reach business goals.” Here are 12 compelling facts about B2B and social media, a huge area for exploration and understanding. 1. [FACT] B2B companies that

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I had a chance to meet Simon Mainwaring a couple of weeks ago and I was inspired by his vision for how brands can harness the power of social media for social good. His new book is called We First:

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TV Producer Norman Powell is my uncle. He’s about as solid a guy as I’ve ever met; old school Hollywood, 75 years old and in better shape than me or any of my friends. My auntie Ellen and he helped

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The ROI of social media…ahhh…the question…The right brain wishes it would go away. “Don’t you just get it? It’s all about relationships!!!” The left brain demands a clear business case and explanation through the lens for ROI. Although the questions

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It’s ironic that so many social media experts, agencies, etc., have a tough time keeping up with their own social media efforts. It’s like a doctor who smokes. Does the fact that he doesn’t practice what he preaches mean he’s

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