My colleague Dr. Natalie Petouhoff worked in collaboration Evolve Capital, Inc. conducted a very interesting on study on brands, engagement and Twitter. Nestivity created the very cool infographic below. Here’s their review, (LINK). Mark Fidelman at Forbes picked it up
The ‘Social Media’ Category
Social Video and Social Media
24 Dec 2012 in Online Video, Social Media
When brands ask about what kind of video or content they ‘should’ create to achieve the holy land of ‘going viral,’ I often suggest that they use their own experience to guide their thinking. “What do you share?” “What do
I recently sat down with a small company who wanted to build a solid foundation for their social media activities. As a way to get started, I asked them a bunch of questions to get started. These had little to
This is an interesting white paper recently released by Adobe Digital Index. They do a short but thorough job explaining the challenges with attributing website traffic to social media efforts. There are some good stats and explanation of First and
Content Marketing Sucks People In
11 Dec 2011 in Just Good Stuff, Social Media
A fun new buzz word to add to the mix! “Content Marketing” The basic premise is simple…provide good content to your customers, your community, your tribe…and they will be grateful and love you…and maybe even promote your product(s) or business
B2B Social Media Fact From Fiction
22 Sep 2011 in Social Media
“86% of B2B companies are using social media to generate leads, connect with customers, and reach business goals.” Here are 12 compelling facts about B2B and social media, a huge area for exploration and understanding. 1. [FACT] B2B companies that
I had a chance to meet Simon Mainwaring a couple of weeks ago and I was inspired by his vision for how brands can harness the power of social media for social good. His new book is called We First:
TV Producer Norman Powell is my uncle. He’s about as solid a guy as I’ve ever met; old school Hollywood, 75 years old and in better shape than me or any of my friends. My auntie Ellen and he helped
How much is a Facebook Fan worth?
8 Apr 2011 in Facebook, Social Media
The ROI of social media…ahhh…the question…The right brain wishes it would go away. “Don’t you just get it? It’s all about relationships!!!” The left brain demands a clear business case and explanation through the lens for ROI. Although the questions
Social Media Basics
4 Apr 2011 in Social Media
It’s ironic that so many social media experts, agencies, etc., have a tough time keeping up with their own social media efforts. It’s like a doctor who smokes. Does the fact that he doesn’t practice what he preaches mean he’s
