This is an interesting white paper recently released by Adobe Digital Index. They do a short but thorough job explaining the challenges with attributing website traffic to social media efforts. There are some good stats and explanation of First and
The ‘Social Media’ Category
Why Marketers Aren’t Giving Social the Credit It Deserves
29 Apr 2012 in Social Media, Social Media ROI
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Content Marketing Sucks People In
11 Dec 2011 in Just Good Stuff, Social Media
A fun new buzz word to add to the mix! “Content Marketing” The basic premise is simple…provide good content to your customers, your community, your tribe…and they will be grateful and love you…and maybe even promote your product(s) or business
B2B Social Media Fact From Fiction
22 Sep 2011 in Social Media
“86% of B2B companies are using social media to generate leads, connect with customers, and reach business goals.” Here are 12 compelling facts about B2B and social media, a huge area for exploration and understanding. 1. [FACT] B2B companies that
I recently sat down with a small company who wanted to build a solid foundation for their social media activities. As a way to get started, I asked them a bunch of questions to get started. These had little to
I had a chance to meet Simon Mainwaring a couple of weeks ago and I was inspired by his vision for how brands can harness the power of social media for social good. His new book is called We First:
TV Producer Norman Powell is my uncle. He’s about as solid a guy as I’ve ever met; old school Hollywood, 75 years old and in better shape than me or any of my friends. My auntie Ellen and he helped
How much is a Facebook Fan worth?
8 Apr 2011 in Facebook, Social Media
The ROI of social media…ahhh…the question…The right brain wishes it would go away. “Don’t you just get it? It’s all about relationships!!!” The left brain demands a clear business case and explanation through the lens for ROI. Although the questions
Social Media Basics
4 Apr 2011 in Social Media
It’s ironic that so many social media experts, agencies, etc., have a tough time keeping up with their own social media efforts. It’s like a doctor who smokes. Does the fact that he doesn’t practice what he preaches mean he’s
Need I say more. Both of these are brilliant presentations. Watch in full screen mode. What the F**K is Social Media: One Year Later View more presentations from Marta Kagan. What The F**K is Social Media? View more presentations from
2010 Web, Marketing & Social Reads
31 Dec 2010 in Just Good Stuff, Social Media
My brother asked me, “what are the 3 best things you’ve read about digital culture or the internet recently?” Hmmm. Here’s what came to mind: Mark Suster on, “The Power of Twitter in Information Discovery.” Mark seems to live and
