The ‘Online Video’ Category

Jim Edwards posted a great article on Business Insider about “Cord Cutters and the Death of TV.” The stats are very surprising…but you can’t argue with the reality that people are not only moving from TV, but also moving off

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A bit of an infographic fail in that I don’t know who made it, but this is a solid infographic with some surprising stats about the power of online video…particularly the one that claims that 85% of customers are more

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The folks over at Portal A have created a very cool infographic illustrating the growth of online video, as well as the core elements. A good one to share with both the uninitiated, as well as the experts.


Social video is video worth sharing. Christopher Lockwood writes a short, but compelling piece, on how video is THE compelling medium. “…video is entertainment AND news AND education AND, AND. In 2013, social video has become the most powerful way

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Brightcove recently partnered with Aberdeen Research on a survey of more than 100 sales and marketing professionals about the use of video and rich media in their marketing efforts. According to Aberdeen, the marketers that are leading the way in engaging

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“We have 4 webs forming before our very eyes: the internet, facebook, YouTube and apps. Figuring out YouTube is going to be a very big source of stress and anxiety for brands this year.” Channel Factory is a holistic social

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Although this article on ClickZ doesn’t make clear distinctions between social video (earned media) and paid, there are some interesting stats, for example: 43 percent of online ads feature video. Over 14 percent of viewers interact with video ads. That

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When brands ask about what kind of video or content they ‘should’ create to achieve the holy land of ‘going viral,’ I often suggest that they use their own experience to guide their thinking. “What do you share?” “What do

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Some more stats about online video with an infographic showing the state of the online video industry in Q1. Video ad spend is expected to top $3 billion this year, a 52 percent increase from 2011! With about 169 million

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