The ‘Media Buying’ Category

Ratko Vidakovic provides a really good overview of Demand Side Platforms (DSPs) and Real Time Bidding (RTBs) in this Marketing Land article. Good stuff to get to know if you’re involved in, or getting involved in display media buying. This

continue reading this post →


It’s not a new study, but it’s findings about what makes online campaigns effective are still interesting and relevant. From driving retail purchase to overall branding, what drives success? Here’s what Facebook and Datalogix had to say: Impressions create value.

continue reading this post →