The ‘General’ Category

Bacardi recently hosted events in NY and Vegas where they created experiences based on the online preferences of their fans. All aspects of the events, ‘Like It Live, Like It Together,’  were decided entirely by the brand’s online Facebook following.

continue reading this post →


TV Producer Norman Powell is my uncle. He’s about as solid a guy as I’ve ever met; old school Hollywood, 75 years old and in better shape than me or any of my friends. My auntie Ellen and he helped

continue reading this post →


I suppose the Titanium Grand Prize at Cannes is a big deal…The video captures the essence of the campaign and the description below fills in the details. Nice inspiration for thinking big. Description: UNIQLO was seeking an innovative way to

continue reading this post →


I like when brands poke fun at advertising…there’s honesty in being self-deprecating. Nice work done by the Zambezi guys in LA.


I spent half of the summer of 1978 at Camp Kweebec, in the famous town of Shwenksville, Pennsylvania. In addition to bug juice, songs about underwear and the camp director being struck by lightning, the camp was a typical east

continue reading this post →


From ‘Ukraine’s Got Talent,’ an unlikely source of pure inspiration. An unbelievably powerful representation of the tens of millions of Ukrainains who died in WWII.