The ‘Facebook’ Category

It’s not a new study, but it’s findings about what makes online campaigns effective are still interesting and relevant. From driving retail purchase to overall branding, what drives success? Here’s what Facebook and Datalogix had to say: Impressions create value.

continue reading this post →


There’s a lot of buzz about Facebook’s roll out of timelines for brands. ReadWriteWeb has a good write up here. Also, the good folks at Direct Message Labs sent out an email today describing the new Facebook page timelines for

continue reading this post →


Some good info about how Facebook’s changes announced at f8 Facebook will affect the visibility of brands and the engagement users have with brands. Here are some key elements to keep in mind. Timeline Facebook released an entirely new perspective

continue reading this post →


The ROI of social media…ahhh…the question…The right brain wishes it would go away. “Don’t you just get it? It’s all about relationships!!!” The left brain demands a clear business case and explanation through the lens for ROI. Although the questions

continue reading this post →