It’s not a new study, but it’s findings about what makes online campaigns effective are still interesting and relevant. From driving retail purchase to overall branding, what drives success? Here’s what Facebook and Datalogix had to say: Impressions create value.
The ‘Facebook’ Category
There’s a lot of buzz about Facebook’s roll out of timelines for brands. ReadWriteWeb has a good write up here. Also, the good folks at Direct Message Labs sent out an email today describing the new Facebook page timelines for
Some good info about how Facebook’s changes announced at f8 Facebook will affect the visibility of brands and the engagement users have with brands. Here are some key elements to keep in mind. Timeline Facebook released an entirely new perspective