In September of 2011, our friend and partners at Men on the Street entered into a branded content partnership with members of The Groundlings’ Main Company. ” “The idea being that our advertising savvy plus their funny equals videos that
The ‘Branded Content’ Category
A beautiful example of a brand narrative. This is so worth watching all the way through. This is about as good as it gets when telling the history behind a brand. Johnnie Walker and BBH London worked with Scottish actor
Love this. It’s Toyota Sienna’s new ‘Swagger Wagon’ rap video. Favorite line: “It’s true. If I were you, I’d be jealous of me too.” After receiving this link by email (viral…), and looking into the campaign a little more closely,
How to bring a brand into the realm of cool…very well done.