Brightcove recently partnered with Aberdeen Research on a survey of more than 100 sales and marketing professionals about the use of video and rich media in their marketing efforts. According to Aberdeen, the marketers that are leading the way in engaging with consumers, building brand loyalty and driving conversions all have one thing in common — they are more likely to use video in their content marketing efforts.
The research proves that these best-in-class organizations are using video to communicate with customers and prospects at every stage of the buyer journey. These organizations are:
- 38% more likely than all other companies to use video in their external communications
- Outperforming the rest of the market 2:1 when it comes to website conversion rates
- 33% more likely to have a solid plan for reaching devices and social destinations
- Five times more likely to use an online video platform
Here’s the study: brightcove-aberdeen-whitepaper