Top 25 Most Engaged Brands on Twitter

My colleague Dr. Natalie Petouhoff working in collaboration Evolve Capital, Inc. conducted a very interesting on study on brands, engagement and Twitter. Nestivity created the very cool infographic below. Here’s their review, (LINK). Mark Fidelman at Forbes picked it up and wrote up a very interesting overview as well, “10 Lessons from the Top 25 Most Engaged Brands on Twitter.” As I’ve said a million times, Mark says, “I’ve concluded that to create and maintain high engagement – you need to understand how to emotionally connect with your audience and to convey your industry’s message (and not your own business’s).”


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