Although this article on ClickZ doesn’t make clear distinctions between social video (earned media) and paid, there are some interesting stats, for example:
- 43 percent of online ads feature video.
- Over 14 percent of viewers interact with video ads. That figure shows a 50 percent growth from the Q3 2012.
- “Interestingly, the length of the video doesn’t have a significant effect on the performance, as users typically drop off in the first couple of seconds or tend to watch the video until the end if it proves interesting enough”
- A majority of online video is under one minute in length. The average online video is 45 seconds long. About 46 percent of online video was also reported to be less than 30 seconds in length.