There are a lot of moms…and a lot of moms online…and they spend a lot of money. Total Beauty Media Group just released a free report to help marketers understand how women with children utilize emerging digital media. In addition to the insights, some interesting stats:
- The modern mom market is 82.5 million women strong with $2.4 trillion spending power
- Moms watch 38% more online video during the day
- 65% of moms spend more on their kids than themselves, and 68%will make unplanned purchases based on a child’s request
- Moms are frugal with their dollars and savvy with saving, but are willing to splurge on things like at-home beauty treatments
You can download a copy of the report for free here.