If you’re a marketer, YouTube is crazy. For every minute that passes in real time, 60 hours of video are uploaded to YouTube; “Sixty hours every minute. That’s five months of video every hour. That’s 10 years of video every day. More video is uploaded to YouTube every month than has been broadcast by the three big TV networks in the past 60 years.” As my colleague said, “We have 4 webs forming before our very eyes: the internet, facebook, youtube and apps. Figuring out YouTube is going to be a very big source of stress and anxiety for brands this year.”
YouTube itself is no longer focused on developing videos, rather it’s about developing channels with premium content.
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Here’s a link to an article, The Beast With A Billion Eyes, from TIME that describes the incredible growth of the platform.