My buddy Rob Reed over at MomentFeed just released the The SoLoMo Manifesto (or just about everything marketers need to know about the convergence of social, local, and mobile). You can download the whitepaper here, SoLoMo.
Rob is an uber-smart marketing/analytics guru. From his site, “The MomentFeed location-based marketing platform is a global analytics, campaign management, and social CRM service for companies with 20+ locations to manage. MomentFeed allows companies to monitor, measure, and optimize location-based campaign performance via Foursquare, Facebook, and Twitter, together with their own branded applications, across hundreds or thousands of locations.”