Content Marketing Sucks People In

A fun new buzz word to add to the mix! “Content Marketing” The basic premise is simple…provide good content to your customers, your community, your tribe…and they will be grateful and love you…and maybe even promote your product(s) or business for you. Here’s a breakdown of what kind of content companies are creating: social media (79%), article posting (78%), in-person events (62%), e-newsletters (61%), case studies (55%), blogs (51%), white papers (43%) and webinars/webcasts (42%). This infographic from the Marketo blog provides a lot more stats and info, but the idea of content marketing, “the beacon approach,” etc., provides the foundation for any inbound marketing strategy.

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