B2B Social Media Fact From Fiction

“86% of B2B companies are using social media to generate leads, connect with customers, and reach business goals.”

Here are 12 compelling facts about B2B and social media, a huge area for exploration and understanding.

1. [FACT] B2B companies that blog generate 67% more leads/month than those who do not. (Source)

2. [FACT] 69% of B2B marketers are shifting their budgets toward social media. (Source)

3. [FACT] B2B companies that blog more than 4x/week see the biggest increase in traffic and leads, according to @HubSpot (Source)

4. [FACT] 51% of B2B marketers plan to increase their spend on content marketing, per @MarketingProfs (Source)

5. [FACT] 86% of #B2B companies are using #socialmedia (Source)

6. [FACT] Top use of B2B social media is for thought leadership at 60%, per @btobmagazine (Source)

7. [FACT] B2B companies are more likely to use Twitter than B2C companies: 75% vs 49%, per @businessdotcom (Source)

8. [FACT] 41% of B2B companies are acquiring customers through Facebook. (Source)

9. [FACT] 39% of B2B marketers say blogging is their most valuable content asset, per @eMarketer (Source)

10. [FACT] 60% of B2B marketers cite thought leadership as #1 reason to use social media, per @btobmagazine (Source)

11. [FACT] Social media helps B2B marketers improve search results (Source)

12. [FACT] B2B #socialmedia spending set to explode to $54M over next 5 years per @Forrester (Source)

This article originally appeared on PWB Marketing Blog and then Business 2 Community

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